In this morning's meeting, we held a general discussion of how we might take steps to generate more referrals within the group. A number of elements of our program were brought up:
- ""One on Ones"" are one of the best ways to get more referrals from other group members.
- Spotlights explain what your business is to the group, and each presentation should include a discussion of how members can identify a referral prospect for your business.
- Referrals have different characteristics, and in some cases, giving someone a name and contact information may be enough. In other cases, more of an introduction is appropriate. Be aware of how different circumstances might call for different approaches.
- The point was made that the website contains a lot of information about members and their businesses that could usefully be referred to by the membership.
- A ""pocket card"" or ""brochure"" listing all members and their businesses could be a useful tool to make available within the group.
This last point met with the approval of the group, and Doug Wagner and Gary Cross volunteered to design something for the group to consider. More details to follow when available.
Our guest for the day, Rosa Villanueva, mentioned that she has been in a group that has such a document, and she will send it to us for reference. That will be posted to the site when available for the members to consider. Rosa also suggested a form or checklist to be used in a ""one on one"" to help participants focus on things that could lead to more referrals. She will also provide us with an example of that form for our use.
A question was raised about making the web site more ""SEO friendly"", and Dick Myers commented that the site has the features to be productive, but needs more content to make it effective. A blog page has been created on the site to provide a space for members to post articles that could attract more traffic to the site. Unfortunately, upon further investigation, it appears that the level of subscription that we have for our site does not allow for granting administrative access with the necessary specificity to make this possible.
As a compromise, we can experiment with having members who wish to publish to the site send their content to a Board Member who can post it to the blog. All Board Members have full administrative rights to the site and can perform this function.